Define parameters (including customer service, performance, processes) during requirements phase to gathering observational data. Define scope and frequency of study. Define performance criteria including KPIs for evaluation. Project execution followed by reporting & briefing.
To validate any deviation from company-wide focus on improving the customers’ experiences. To understand customer experience , customer delight-driving behaviors and highlight associate behaviors to improve customer delight and loyalty. To improve suggestive selling , ensure legal compliance and identify gaps in training needs . To create action plans and set goals to focus on improving customer satisfaction.