To validate any deviation from company-wide focus on improving the customers’ experiences.
To understand customer experience, customer delight-driving behaviors and highlight associate behaviors to improve customer delight and loyalty.
To improve suggestive selling, ensure legal compliance and identify gaps in training needs.
To create action plans and set goals to focus on improving customer satisfaction.
Check on the back end areas of the establishment not in direct contact with guests including store rooms, HR, housekeeping etc. Check on the specified brand standards followed at the establishment. Identifies areas where establishment not matching the set standards . Covers all areas as required by the team including checking establishment readiness for security protocols, statutory obligations, licenses etc. Announced audit – auditor visits the establishment and announces themselves as the auditor to be able to access the back areas and conducts the audit in all the areas. Immediate audit activity without time gap allows auditor to check on the establishment readiness at any given time.